The need for targeted policies, particularly those that induce behavioral changes, to achieve universal access to clean cooking by 2030 has been well recognized. Yet no systematic approach to the development of such policies has thus far been proposed. We attempt to fill that gap by integrating the techniques from data analytics (group segmentation) with the insights from behavioral economics (loss aversion and social norm) in developing targeted “nudges” to clean cooking. Individually customized nudges would be theoretically ideal but likely to be prohibitively costly; in contrast, nudges based on a “one-size-fits-all” approach are unlikely to be effective. Therefore, segmenting households into more homogenous subgroups based on certain socioeconomic factors is an important first step. Analyzing the post Gorkha-earthquake data from Nepal on 747,137 households’ fuel-choice pattern, we find that ethnicity, as a factor of segmentation, explains the highest intergroup diversity (39.12%) followed by income (26.30%), education (12.62%), and location (4.05%). Once the factor with the highest discriminatory power is identified and households are segregated into subgroups, we develop several subgroup-specific nudges, which may be less costly and yet outperform the traditional economic incentives in promoting clean cooking.


Following the 7.8 Mw Gorkha Earthquake in Nepal on April 25, 2015, the Kathmandu Living Labs in collaboration with the National Planning Commission (the Government of Nepal), carried out the largest household survey ever done in Nepal using mobile technology. Although the primary objective of this survey was to assess damages inflicted by the quake and identify beneficiaries eligible for government’s housing reconstruction grants, the data contain many other kinds of valuable socio-economic information, including the types of fuel used by households for cooking and lighting from 11 of the most earthquake-affected districts of Nepal, excluding the Kathmandu valley.

The data for all 11 districts were downloaded from the 2015 Nepal Earthquake: Open Data Portal (http://eq2015.npc.gov.np/).


S.No. Analysis
1.00 Home
1.01 Data Pre-processing
2.01 Data Preparation to Generate Choropleth Maps
2.02 Generate Choropleth Maps
3.01 Baseline Data
4.01 Ordination Analysis
5.01 Alpha Diversity
6.01 Annova Tests
6.02 Annova Tests with Factor Control: IncomeGroup
6.03 Annova Tests with Factor Control: GeoRegion

Code availability

R-codes used for data analysis is available at https://raunakms.github.io/diversity_cooking_fuel and can be downloaded from https://github.com/raunakms/diversity_cooking_fuel


Shrestha, Ratna K. and Shrestha, Raunak. Nudging households towards clean cooking: the role of group segmentation based on diversity in fuel choice. 2019. (submitted)
See details here

Corresponding author

Ratna K. Shrestha, PhD
Vancouver School of Economics,
University of British Columbia,
6000 Iona Drive, Vancouver, BC, Canada V6T 1L4
E-mail: ratna.shrestha [at] ubc.ca